The Grind Includes Friday is more than just "another clothing brand." We are a lifestyle. We are setting a new standard by promoting a balanced healthy lifestyle. Motivating others to set the bar higher, reach new heights, learning new things, but most importantly, committing errors on the daily. While many see errors as a bad thing, we like to refer to errors as lessons. Without lessons one cannot learn new things. These lessons will help one become a smarter, healthier, and stronger person every single day.

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TGIF Lifestyle brings a unique style which combines both fitness and fashion for the perfect lifestyle mix. We believe that mixing ones ambition with ones grind, the possibilities are endless. Generation after generation, the youth have become increasingly more aware of the importance of being healthy and active, whether it be through surfing, sports, skating or lifting weights. We want everyone to look sleek while pursuing their dreams by having the ambition to want to grind harder every single day no matter what ones grind is. Here at TGIF Lifestyle, we live by the quote: